Car makers put brakes on pricing parity
Dealers slash stickers but costs still 20-30% higher than US
“It’s been a few months since the loonie took its wild flight to US dollar parity but it is still hovering at that mark. While Canadians may feel entitled to cash in on the strength of their currency, price adjustments here have been decidedly underwhelming.
The auto industry, in particular, has been slow to give the Canuck buck its due. And when Canadians started pouring across the border in search of cheap wheels, car manufacturers responded aggressively. They instructed stateside dealers to turn away bargain-hungry Canadians and threatened not to honour warrantees on cars purchased in the US. ”
Read Full Article by Anwar Ali at NRM Personal Finance
